PR firm names principal


Bill Herbst. Courtesy SeyferthPR

A local public relations firm is growing its leadership team.

Grand Rapids-based SeyferthPR Vice President Bill Herbst is joining the firm’s ownership team.

He joins Ginny Seyferth, APR; Dan Spaulding; Karen Kirchenbauer, APR; Brad Back; Tyler Lecceadone; Eileen McNeil; and Cynthia Domingo as a member of SeyferthPR’s ownership team.

He began working at SPR in 2016, and during that time he has worked on media relations and strategy for clients such as McDonald’s, Envision Ada and Blue Cross Blue Shield of Michigan and others.

Herbst also has led the SPR video production department, which offers services ranging from video news releases to long-form training videos, among other things.

Before working at SeyferthPR, the Grand Haven native was in journalism and public relations for 25 years. He spent more than 20 years in television news, producing and taking on a variety of newsroom management roles.

Herbst is a graduate of Michigan State University.

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