Editor’s note: Each Q&A in the Influential Women enewsletter will feature a woman from the region who’s influential, a rising face in her industry or doing interesting work. Submit tips on potential Q&A subjects to tgortsema at grbj dot com.
Rebecca Dutcher is the director of the web division at 834 Design & Marketing.
Dutcher is “really a marketing nerd” who enjoys helping businesses look at new ways to reach their customers and help build their business.
She said a "strong understanding" of digital marketing, SEO and web development, along with PR and strong traditional marketing roots, helps her "evaluate what channels would be most effective for a client’s market and their budget."
Biggest career break?
I’ve actually had two. First was working at Rogers Department Store as the marketing coordinator, my first real marketing job out of college. I was able to learn from a ton of great people and from one amazing company. That position allowed me to meet many community leaders, agency and creative people, not to mention learn the most important thing in business — TLC. Think like a customer.
Second was when I started with Mindscape in 2008 and was able to learn a ton about SEO and web development. They had recently moved to Grand Rapids from Muskegon, and I was able to be a part of a small team that grew and grew. The work I do now and the success I’ve had over the years comes from these two organizations.
Volunteer of the year in 2013 for Grand Rapids Opportunities for Women. I really enjoy teaching different classes and workshops at GROW. I learn from participants and business owners as much as they learn from me.
Best advice you’ve ever received?
Sometimes you just have to be “good enough.” As a perfectionist and the type of person who doesn’t let people down, I often drive myself (and others) a little crazy with this pursuit of perfection. If I can give my own “good enough,” it’s still going to be well above average.
How did you make your first dollar?
Cleaning stalls where I boarded my horse when I was 13. That and babysitting.
Hmm. I would say my family. While I don’t possess them, the things we do together bring me the most joy. We’ve focused a lot on experiences more than things the last year, so a family vacation to Mexico this past spring was one of the most recent highlights.
I would love to be a keynote speaker. Traveling, meeting new people.
If I were president for a day, I would . . . ?
I have no idea where to begin.
Last book you’ve read?
"Shift Your Brilliance" by Simon T. Bailey. He was a keynote speaker at a national AMA Leadership Summit I went to last year, and he was fantastic!
Last thing you Googled?
What the character in "Solid Snake" (a video game) looks like, so I can work on my 11-year-old son’s Halloween costume.
Your worst habit?
Hitting the snooze button
To unwind, I like to . . . ?
Work out or go for a walk. Nothing like some exercise to clear the brain.
I’ve always wanted to go to a ranch in Colorado and work it, ride horses and herd cattle. Totally city-slickers style.
Person you most admire?
Sheryl Sandberg. I loved her TED Talk, her book and the movement she’s started. And most recently, I’ve really admired her grace and authenticity in her husband’s passing. She’s a career-minded woman, driven, passionate, but also a wife and a mom.