Ranir hires CFO


Steve Weinberger. Courtesy Ranir

A maker of oral care products has named a new chief financial officer with decades of experience in the consumer products industry.

Grand Rapids-based Ranir said this week it hired Steve Weinberger for the role.

He will lead the development and implementation of financial growth and operational strategies for Ranir.

“Steve has an impressive track record of building high-performing financial teams and delivering measurable results,” said Rich Sorota, CEO, Ranir. “His extensive experience in consumer products will be vital to Ranir’s corporate growth strategy, as well as our day-to-day operations.”

Weinberger said he is “honored” to have been hired for the position.

“I’m inspired by the company’s mission to deliver affordable, healthy smiles to millions of households every day and am eager to support those efforts in my new position,” he said.

Weinberger’s background

Weinberger brings decades of experience in strategic financial planning, having held leadership positions at several multi-million-dollar companies in the consumer products industry.

Most recently, he served as CFO of Inventure Foods, a national marketer and manufacturer of healthy foods. Under Weinberger’s leadership, Inventure Foods outperformed peer group companies in key metrics of revenue, profits and share price for eight consecutive years, according to Ranir.

He also has expertise in corporate and financial strategy, including mergers and acquisitions, profitability and cost analysis, operations supervision, strategic planning and more.

Weinberger earned an M.B.A. from the Schulich School of Business at York University in Toronto, Ontario.


Founded in 1979, Ranir is a global manufacturer of private label and branded consumer oral care products, including power and manual toothbrushes, teeth whiteners, dental floss and flossers.

The private company also owns, manufactures and markets the Plackers and REMBRANDT brands.

Ranir employs more than 750 people.

Its products can be found at major retailers in more than 40 countries.

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