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It’s a month of transition for RC Productions. The Muskegon-based company is now operating under the name RCP Marketing — and has expanded with a new Grand Rapids location.
It also has launched a new website, rcpmarketing.com, to accompany its transition, growth and new branding.
“We are excited about the change,” said Amy Atkinson, president of RCP Marketing. “The new name helps to clearly state what we do, what we’re really good at, which is integrated marketing.”
Founded in 1981, the 32-year-old company employs a staff of nearly 50 and provides a wide swath of in-house services to West Michigan clients.
The marketing firm’s services include marketing strategy, campaign execution, branding, advertising, social media consulting, web development and in-house HD video production.
“I think more than anything both the expansion and the name change were to increase awareness of the company throughout all of West Michigan,” Atkinson said. “We have such diverse services … its important that all of West Michigan understand that we are doing all of these things in house and that we are doing them in their backyard — now literally in the Grand Rapids market.”
The company already has a roster of Grand Rapids clients, which Atkinson said was part of its reason for taking up space inside the Boardwalk building at 940 Monroe Ave. NW, Suite 144.
“We are certainly very active in this market, but as far as being a part of the Grand Rapids business community, we felt that we had to have a presence to truly be welcomed into the business community here. We truly want to make a commitment to West Michigan and to give convenience to our clients so we can bring those services to their business.”
The Grand Rapids office will house three full time staff members and will serve as a base for all of the company’s account teams in the city. Additional staff members will likely be added in the future.
Atkinson pointed out that the company is committed to remaining relevant and focused on changes in the industry.
“We are really always involved in continuing to train and expose all of our people to things as the industry continues to change,” she said. “It’s seen so many changes over even the last five years … the way that people consume their media today is entirely different. As a company that plans and places media for clients, we have to think about how people are consuming their media and how that changes the way that we plan for our clients.”
Although the company has undergone a name change, RC Productions will not be gone entirely. Instead, it will remain in use as the name of the parent corporation of RCP Marketing and its large format digital printing company, Source One Digital.
Atkinson said the company’s connection with Source One Digital also is unique and allows it to provide out-of-the-box solutions to clients.
Randy Crow remains CEO of RC Productions Inc. and oversees management of both companies.