McKay Tower rebrands

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Courtesy Rockford Property Management

The historic McKay Tower in downtown Grand Rapids unveiled its new brand.

The 18-story, 160,000-square-foot mixed-use building, which was built in 1914, last week revealed rebranded interior and outdoor signage and a new website.

The new logo features a combination of shapes and serif letterforms of “MK.”

“Like the building itself, the tribes we represent have deep roots and economic influence in Grand Rapids that date back centuries, and we are proud to honor that history with this rebranding project,” said Deidra Mitchell, CEO and president of Waséyabek Development Company. “This was a team effort that resulted in a clean, modern look that we think will serve the tower well for years to come.”

The building was purchased in 2020 by Waséyabek Development Company and Gun Lake Investments (GLI), two tribally owned economic development firms.

“McKay Tower represents more than a century of Grand Rapids’ history, and preserving its significance in the area was a top priority for us when we partnered with Waséyabek in 2020 to own the building,” said Monica King, CEO of GLI. “We believe this refreshed look still honors all that McKay Tower has been for the Grand Rapids community, while also giving it a revitalized look that propels it toward continued impact for the community for years to come.”

Rockford Property Management oversees the management services of building.

“GLI and Waséyabek have been incredible stewards for McKay Tower,” said Monica Steimle App, executive vice president of property management at Rockford. “This rebranding effort is just one of many examples of their commitment to elevating our city. The new brand signifies a special milestone in the building’s history, and we’re grateful to share it with such passionate and prominent partners.”

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