Detroit furniture company opens two stores in West Michigan

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The stores will carry brands like Tempurpedic, Beautyrest, Serta, Stearns & Foster, Lane, Bassett, Flexsteel, Jonathan Lewis and Bernhardt, as well as exclusive brands only available at Loves. Courtesy Loves Furniture & Mattresses

Loves Furniture & Mattresses announced the grand openings of seven new Michigan locations with more stores to open in the coming weeks.

The openings include locations in Battle Creek, Portage, Ann Arbor, Canton, Shelby Township, Howell and Port Huron. Each location will feature an array of home furnishings, including mattresses, sofas, loveseats, dining furniture and more.

“We created Loves because we think everyone deserves to love where they live,” Loves CEO Matt Damiani said. “We saw a better way to build a furniture-buying experience — one that is personalized and designed to encourage exploration, imagination and discovery of the perfect pieces to help create memories at home that last.”

The stores will carry brands like Tempurpedic, Beautyrest, Serta, Stearns & Foster, Lane, Bassett, Flexsteel, Jonathan Lewis and Bernhardt, as well as exclusive brands only available at Loves.

Each store also features a Loves Treasures area with affordable items like wall décor and other decorative accessories. These spaces will rotate seasonally.

Loves’ West Michigan stores are located at 6100 B Drive N, Battle Creek and 550 Ring Road, Portage. The company plans to hire nearly 1,000 associates to support 27 locations across Michigan, Ohio and Pennsylvania.

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