Flat River Group acquires games publisher

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An e-commerce business acceleration company acquired a tabletop games publisher.

Belding-based Flat River Group said Thursday, Dec. 2, it acquired St. Louis, Missouri-based Greater Than Games, a tabletop game publisher, design house and consolidator.

Founded in 2011, Greater Than Games is known for publishing games such as Sentinels of the Multiverse, Spirit Island and Medium. A longtime vendor partner of Flat River Group, Greater Than Games has seen steady business growth since its inception and merged with other established game brands, including Dice Hate Me Games in 2015, and it acquired publishing rights to Cheapass Games in 2019.

“For the past 10 years, we at Greater Than Games have been committed to making high-quality games and to growing and bettering the tabletop gaming industry,” said Paul Bender, president of Greater Than Games. “I have been interested in working more closely with Flat River Group for several years, and I’m extremely excited to be joining forces with them. … I believe that this partnership will let us develop and produce even more games of the high quality for which we strive, and I’m really looking forward to working more on all of our upcoming projects.”

Matt Stahlin, president of Flat River Group, said the acquisition will strengthen Flat River Group’s ties to the board game industry vendor group.

“Partnering with Greater Than Games is a win-win scenario for both our companies,” he said. “Greater Than Games has been phenomenal to work with as a vendor, and we are excited to take our partnership to the next level.”

Flat River Group made a similar acquisition in 2019 with the purchase of Impressions Game Distribution Services.

Flat River Group

Established in 2011, Flat River Group is an end-to-end e-commerce partner that strives to take its vendors’ businesses to the next level by owning their inventory and accelerating rapid sales growth while maintaining vendors’ brand integrity and reputation.

Flat River Group buys inventory, warehouses it, sells it to 15-plus major e-commerce retailers, manages product listings and inventory, and fulfills dropship and distribution center orders.

The company specializes in partnering with consumer goods manufacturers of toys and games, pet and baby items, outdoor sporting goods and more.

In addition to its Belding headquarters, the company has locations in Kentwood and Peru, Illinois.

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