Gazelle Sports appoints first CEO

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Jennifer Brummitt Courtesy Gazelle Sports

Gazelle Sports recently named Jennifer Brummitt its new CEO, effective immediately.

Brummitt is Gazelle Sports’ first CEO, as the company begins to transition its leadership structure from the original partner team.

“I am honored to have the opportunity to lead Gazelle Sports into the future, and I am truly grateful for the foundation that has been built by our partner team,” Brummitt said. “We have an incredible team and are uniquely positioned to be able to adapt in a rapidly changing retail environment while remaining steadfast in our commitment to our core values and providing an outstanding customer experience across our channels.”

A 17-year Gazelle Sports veteran, Brummitt has worked at every level of the company, beginning as a part-time shipping and receiving staff member. She transitioned to the Holland retail floor while finishing her education at Hope College and transferred to the Grand Rapids retail floor in 2004 for a short time before taking on a role in account management for the team sales division of Gazelle Sports.

In 2007, Brummitt created and managed Gazelle’s e-commerce business, which she continues to oversee today. She developed her leadership throughout the company becoming the director of brand strategy in 2013 and joining the Gazelle Sports executive team in 2018.

“It is absolutely my pleasure to announce Jen as our new CEO,” said Chris Lampen-Crowell, co-founder of Gazelle Sports. “She has earned the confidence and trust of the partner team and every single Gazelle Sports employee she has worked with, led and managed throughout her nearly two decades with us.”

Gazelle Sports was founded in Kalamazoo in 1985 and now has locations in Holland, Grand Rapids, Northville and Birmingham. The company offers footwear and apparel for active and casual use, provides free runs/walks, weekly clinics, and organizes or supports more than 200 community events throughout the year.

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