Comerica Bank launches RISE! to support small business

Mike Ritchie Courtesy Comerica Bank

Comerica Bank launched a program that will provide free business resources to aid in the pandemic economic recovery for its customers.

The Dallas-based bank with its Michigan headquarters in Detroit said it launched a new small business support program, RISE! (Resources, Ideas, Support and Engagement), to help businesses and communities in Michigan recover and thrive amid the COVID-19 pandemic.

RISE! provides free resources to Comerica’s small business customers to promote their businesses to current Comerica customers and potential prospects.

Opportunities for small businesses in Michigan that are eligible and participate in RISE! include:

  • Free digital ads (such as on the Nextdoor app)
  • Free live-read radio spots on Detroit Tigers broadcasts
  • Free email blasts to Comerica’s entire customer base promoting participating businesses via Business Customer Directory
  • Free placement in the Comerica Business Customer Directory, where hundreds of thousands of Comerica customers can learn about participating businesses

“Businesses have a long road to recovery ahead, and we’re committed to aiding their efforts by driving new business and raising their visibility in our communities,” said Mike Ritchie, Comerica Bank Michigan market president. “Through RISE!, we can provide valuable platforms to reach and build a customer base that is much needed as they fight to keep their doors open and grow.”

To be eligible, businesses must have 500 or fewer employees, a physical business location in Michigan, serve Michigan residents and be a Comerica customer.

Qualifying businesses can register for assistance at

“As we continue to engage with our communities and customers, we understand that there is such a great need in so many areas to keep their businesses viable,” said Jim Weber, Comerica Bank executive vice president and chief experience officer.

“They need resources, and this program offers businesses tangible assets to communicate to their customers that they are open to serve as we help them get through very difficult and challenging times.”

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