SBDC launches Entrepreneur’s Toolbox series

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The West Michigan office of the Michigan Small Business Development Center developed a new educational training program for entrepreneurs and small business owners.

The organization said it will launch the Entrepreneur’s Toolbox, a collection of practical information and resources that small business owners can use to quickly improve their business operations, with a free virtual how-to on Tuesday that will be the first in a series of webinars.

The content is geared toward entrepreneurs starting, growing and/or scaling their business. The one-hour weekly webinars will demonstrate specific actions business owners or their employees can implement immediately.

“It is so important for entrepreneurs to have the right tools for their business to survive and be successful during this time,” said Ed Garner, regional director of the West Michigan Small Business Development Center. “We wanted to make sure that we were part of the solution.”

Tuesday’s webinar kickoff will be on the topic “How to Market Your Business with Google: Get Your Local Business on Google Search and Maps.” Participants will learn how to connect with customers on Google Search and Maps using Google My Business, a free tool. There is no cost to participate in the webinars; people can simply register at sbdcmichigan.org/training.

“Helping entrepreneurs with ‘how-to’ webinars during this pandemic was so critical that we’ve contracted Mary C. Hartfield, principal, MCH Consultants Group to be our West Michigan training consultant,” Garner said. “She brings over 35 years of experience in training and development. She will lead and implement the SBDC Entrepreneur’s Toolbox webinars.”

Michigan SBDC

The Michigan Small Business Development Center provides consulting, business education, market research and technology commercialization to new and existing businesses throughout Michigan’s 83 counties. Michigan SBDC services are available through the support of the U.S. Small Business Administration and the Michigan Economic Development Corporation. Entrepreneurs and small business owners may access the services of their nearest Michigan SBDC by visiting sbdcmichigan.org.

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