Start Garden launches $300K support fund


An organization launched a new initiative to help entrepreneurs whose businesses are beset by COVID-19.

Start Garden launched The 100 Comeback, which will provide $300,000 to help entrepreneurs, their families and their businesses.

Interested entrepreneurs must record a 100-second video explaining why they need the money for the next 100-plus days and upload it to between 8 a.m. Tuesday and noon Friday.

“Our community, our residents and entrepreneurship itself is in crisis right now,” said Jorge Gonzalez, Start Garden co-director. “While most federal and state relief is about a business and its employees, none address the entrepreneurs who didn’t have the time to grow their business to the point that their own families are supported for the next few months.”

The video must answer three questions:

  1. What does your household need to get through the next few months? (You are not obligated to open your business right away. Instead, take the time needed to be safe, navigate this new business landscape and plan for the future.)
  2. Share a little about your business: How long has it been open? What do you do? Who are your customers?
  3. How has the COVID-19 shut down impacted you/your business?

The awardees will be determined by selected entrepreneurs and entrepreneur support organizations, and the final decision will be made by Start Garden organizers.

The funds will be awarded to entrepreneurs on a case-by-case basis based on their needs. The target time frame for funding distributions is in mid-April. All distribution will be a one-time distribution.

“The funds we provide are not expected to be repaid, nor are we expecting any investment or favor from the person,” Start Garden Co-Director Darel Ross II said. “No entrepreneur should be worried about safety and shelter for their family while carrying the burden to figure out how to reopen and rehire when the dust settles.”

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