Smoothie King, founded in 1973, says it blends custom smoothies to "fit your needs." Photo via fb.com
A franchisee is planning to spread a global smoothie brand in Michigan.
Detroit-based North Diamond Management has signed an agreement to bring 50 Smoothie King locations to the Lower Peninsula.
The team is now actively seeking real estate to open three locations in and around Detroit by the end of 2018.
North Diamond Management did not offer details on any other locations.
Smoothie King already serves locations in Kalamazoo and Marquette, according to its website.
Christopher Klebba, president of North Diamond Management, most recently came from Impact Fitness, which owns 22 Planet Fitness gyms in Michigan and Indiana. Klebba said his team is focused on bringing business to underserved communities.
"We are committed to making an active lifestyle attainable for people in our community, and we see a real need for an offering like Smoothie King," Klebba said. "We were attracted to the Smoothie King brand, because its mission to inspire people to live healthy, active lifestyles is perfectly aligned with ours, and we fell in love with the brand and the people."
The agreement also furthers Smoothie King’s growth as the company intends to open 150 locations in 2018.
"Attracting franchisees like Christopher and his team is a real testament to our mission," said Wan Kim, CEO, Smoothie King. "The Impact Fitness team has supported tens of thousands of Michiganders in achieving an active and healthy lifestyle."
New Orleans-based Smoothie King serves over 960 locations worldwide.
The company also offers retail products that include sport beverages, energy bars, vitamins and supplements.