Social enterprise startup hires COO


Attah Obande. Courtesty iNFable

A startup in the region has a new COO.

John Hendershot, founder and majority owner of Holland-based “social justice and awareness brand” iNFable, said this month he hired local business leader Attah Obande to the role.

Obande also is director of dream fulfillment at SpringGR, a Grand Rapids-based business training program for startups. He will continue in that role while also working with iNFable.

“I am excited to have Attah join the iNFable mission, bringing with him a vast experience in leadership, business development, public relations and marketing experience coaching and mentoring hundreds of startup businesses within the West Michigan region,” Hendershot said.

“Attah is not only gifted with business acumen but is also someone (who) has the experience in leading publicly and building a recognizable brand,” Hendershot said.

Obande will be tasked with helping to spearhead “a transformation of (iNFable’s) brand identity” in an effort to make it “a globally recognized company spreading hope through socks,” Hendershot said.


Founded in June 2018, iNFable is an online socks and accessories retailer with a mission to spread love, hope and gratitude over divisiveness and disenfranchisement.

Sales of its products go toward raising funds and awareness for social causes, including anti-bullying and violence prevention, foster care support, leukemia awareness, SIDS awareness and more.

iNFable’s other minority shareholder is Sean DenHerder, owner of Rockford-based DenHerder Homes and Renovations.

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