Sports bar chain plans fast-casual pizzeria


A partial rendering of Herb & Fire in Grandville, a pizzeria planned by Uccello’s Hospitality Group. Courtesy CD Barnes Construction

A local sports bar chain is planning to open a new “upscale, fast-casual” pizzeria in the area.

Uccello’s Hospitality Group plans to open Herb & Fire some time this year in Grandville near RiverTown Crossings, at 3180 44th St. SW.

“It’s a great blend of the trendy fast-casual concept, but with the grassroots of the Uccello story, bringing true Italian flavor, handcrafted in a city that loves honest food,” said Elida Omerkic, marketing director, Uccello’s.

Grand Rapids firm CD Barnes Construction is completing the build out.

Other Uccello’s news

Earlier this month, the company announced it’s planning to open a Uccello’s in Kalamazoo this fall.

Uccello’s is also undergoing a brand change to celebrate its 20th anniversary.

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