Sports bra maker catches deal on ‘Shark Tank’


Shefit founder, Sara Moylan, and her husband, Bob, pitch the "sharks" on ABC's "Shark Tank." Courtesy Shefit

A local business owner who appeared on ABC’s “Shark Tank” over the weekend has struck a deal with one of the show’s “sharks.”

Sara Moylan, the owner of Jenison-based Shefit and inventor of its sports bra line, pitched her invention to the shows “sharks,” or investors: Mark Cuban, Daymond John, Kevin O'Leary, Lori Greiner and Robert Herjavec.

Shark Daymond John, the founder of FUBU, made an offer of $250,000 for 33 percent ownership, which Moylan and her husband, Bob, accepted.

Shefit plans to use the investment and the partnership with John to improve its inventory position and manufacturing capacity.

Moylan said the most challenging obstacle the company has faced since it’s founding in 2013 has been “the manufacturing process and keeping up with customer demand.”

Made “by a woman for a woman,” Moylan crafted the Shefit sports bra more than 10 years ago while pregnant with her first daughter and struggling with breast pain that caused her workouts to lose intensity.

The bra includes patented adjustable technology, which was designed to give women the ability to securely adjust both their bust band and shoulder straps for the most personalized and comfortable fit.

Shefit noted that a woman’s back and shoulders carry the majority of the weight of her breasts.

Shefit's patented technology adjusts up to 8” in the band, giving comfort and security underneath the bust. The 15 inch, non-stretch, fold-over shoulder straps allow for maximum adjustability and a personal fit, “like it was made just for her.”

The product is designed for a “snug, supportive and comfortable custom fit,” so a woman can “unleash” her “greatest potential.”

Moylan said the Shefit sports bra solves a very real problem in the undergarment industry, which is not addressed.

“We have been completely overwhelmed by the incredible response to Shefit appearing on ‘Shark Tank,’” Moylan said. “We've set out to create an amazing custom, adjustable product, and we're so glad the public wants to support our company.”

Shefit, founded in 2013, currently has nearly 30 retail partners, from the U.S. to the U.K. and New Zealand.

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