Start Garden investing in ‘businesses of tomorrow’


The 2018 Demo Day winners. Courtesy Start Garden

How much is a good idea worth?

Start Garden’s program to generate entrepreneurial ideas, called The 100, is opening its second annual contest for startups.

Prospects can describe their ideas, as many as they want, in a 100-second phone video and then submit it to, starting on Feb. 27 and continuing through May 30.

Participants must be 14 years and older. The submitted videos will not be released to the public. In June, 100 finalists will be chosen to receive $1,000 each.

The 2019 Demo Day competition is scheduled for Aug. 27. Judges will select no fewer than 10 winners, each of whom will receive another $20,000 to keep incubating their projects.

Last year’s Demo Day winners’ ideas included a wide range of products and services: food and drink, online platforms and services, and manufacturers.

“This is a community-wide investment into businesses of tomorrow,” Start Garden Co-Director Paul Moore said. “We want Grand Rapids to be a leader in great places to start a business, even from scratch and no matter your background.”

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