Dan McGillicuddy, creator of The Revolution hunting tree stand, demonstrates how the stand can pivot and the seat can rotate. Photo via startgarden.com
The hunter has become the hunted — that is, in the marketing sense of the word.
The hunter market
The Revolution, or REV, a hunter’s tree stand that has the ability to pivot 270 degrees in a seat that can rotate a full 360 degrees, is one of two product ideas that received funding from Start Garden last week.
The REV received $5,000 in funding thanks to being endorsed by Start Garden's community.
“There are over 10 million deer hunters in America. Many of them purchase several new tree stands each year, searching for the ‘right’ stand. These hunters are my primary target,” writes idea creator Dan McGillicuddy on his Start Garden page.
“The Revolution enhances the hunting experience through unbeatable comfort, mobility, and stealth. It provides an amazing ability to silently pivot and rotate around a tree, creating unlimited shooting lanes and angles. These features are unmatched throughout the industry,” McGillicuddy writes.
The Start Garden team also picked a product for $5,000 in funding, an idea for a pill reference guide system called the Pill Pouch.
The Pill Pouch, designed by idea creator Matthew Sitek to help a caregiver aid an elderly parent, is an organized pouch with pill samples and pertinent information regarding each one.
“The Pill Pouch includes a visual sample of each pill, so that the individual or caregiver can visually identify which pill is which. Also, the Pill Pouch is significantly cheaper, portable and simple to set up — where the dispensing machines cost hundreds of dollars, are not portable and are complex,” Sitek writes on his Start Garden page.
“The Pill Pouch empowers individuals to age in place by giving them a tool to take control of their medication therapies. This improves their health and reduces cost of care,” Sitek writes.
Start Garden's next monthly Update Night — when funded entrepreneurs present their progress for more funding — is April 25.