Boxed Water is Better of Grand Rapids announced a partnership with other eco-minded brands to drive consumer awareness of September’s Coastal Cleanup Month.
The campaign will run through September, with key dates including National Clean Up Day on Sept. 19 and Climate Week slated for Sept. 21-27.
Participating brands include TOMS, ChicoBag, Nécessaire and Toad&Co. These companies want to address the climate crisis, help offset the pandemic plastic surge and celebrate a “renewed normal,” all while encouraging people to participate in safe cleanup efforts with eco-friendly products.
“We are so excited to announce the launch of our campaign with many amazing brands who share our mission to protect the planet,” said Daryn Kuipers, CEO of Boxed Water. “Yes, there’s a lot going on in the world, but the environment is critical to our health and well-being. We are relishing the reprieve the great outdoors offers us right now. Let’s repay the favor, and keep our coasts, oceans, rivers, and lands clean and free of plastic pollution.”
Consumers can indicate their cleanup pledge via a landing page launching on boxedwater.com and enter for a chance to win “cleanup kits,” which will include a water subscription from Boxed Water Is Better; ChicoBag reusable snack bags, produce bags and To-Go Ware bamboo utensils; TOMS’ Earthwise eyewear; Nécessaire’s climate neutral The Hand Cream; and Toad&Co’s 100% organic cotton graphic tees.
Additionally, the businesses involved are contributing over $10,000 to Ocean Blue Project, a grassroots, community-driven nonprofit to clean and care for our oceans, lakes and rivers.
Ocean Blue Project’s mission is to rehabilitate and conserve the world’s oceans, beaches and rivers through cleanups. Boxed Water began a partnership with Ocean Blue Project in 2018, committing to clean 3,000 miles of beaches across the country.
“Our ability to mitigate the climate crisis requires that we rally as a community, activating our individual and collective powers to make a difference,” said Rob Koenen, chief marketing officer at Boxed Water. “We can each flex our muscles with actual cleanup efforts, shared knowledge and expertise, purchase power and social awareness efforts. I am proud that these brands banded together during this significant month for the planet.”