Grand Rapids digital and IT consultant OST announced plans for accelerated business growth in Minneapolis to power a more unified human-centered design and innovation practice, leveraging expert IT strategy and execution.
OST tapped human-centered design firm Azul Seven to further expand its Minneapolis presence.
As a result of the business growth, customers will benefit from OST’s expanded capabilities in digital transformation, health care IT, internet of things, digital commerce and data, as well as new services Azul Seven brings like experience strategy and design, qualitative customer insights and service design.
“OST’s new initiatives deepen our experience in health care, financial services and other complex regulated industries that add value to OST’s already strong practice in these areas,” said Meredith Bronk, president and CEO of OST. “We have been doing work for enterprise organizations like Thomson Reuters, Toro and Hennepin Health in the Twin Cities for over a decade, and we are excited about the opportunity to advance our presence in the Minneapolis area through a number of new business initiatives.”
Founded in 2008, Azul Seven produces insight-led digital product and service innovation and works for a variety of clients, from industry leaders to startups.
“We’ve always been a market leader in human-centered design practices,” said Lisa Helminiak, CEO of Azul Seven. “Azul Seven’s work shows that when you design technology to meet real customer needs, you retain customers, reduce costs and ultimately diminish risk in an increasingly accelerated market. Everyone at Azul Seven is excited to continue providing value to clients through our new partnership with OST.”
To lead Minneapolis business growth, OST hired Mitch Prust as vice president of enterprise solutions to oversee managed services and infrastructure teams.
In his role, Prust brings his more than 20 years of experience in achieving revenue, profitability, budgetary and customer satisfaction objectives to assist OST in determining market positioning that aligns with customer needs.
“One element that really drew me into working for OST was the diversity of offerings and past work portfolio,” Prust said. “The company has so many leaders with great experience across a number of industries, and I look forward to helping OST continue to grow in ways beyond what we already have.”
In addition to new Minneapolis leadership, OST is expanding the Minneapolis office and investing in the future in the Twin Cities market.
Over the next two years, OST intends to double the workforce, growing from 50 to 100 Minneapolis employees to accommodate increasing market share in the region.