The KR Group expands to lakeshore

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The new office at 424 Oak St. in Spring Lake features individual office spaces, a meeting space and room for growth. Courtesy The KR Group

Grand Rapids-based tech company The KR Group opened a second location in Spring Lake.

CEO Matt Keeler explained this move was something the company has been considering for a while. The KR Group has been operating in Grand Rapids for 10 years. As the company’s customer base grew to include more customers along the lakeshore, the need to have a physical office near those customers continued to become apparent.

“This has been on our mind for years,” Keeler said. “I’ve lived along the lakeshore since The KR Group started, and we’ve continued to add staff along the lakeshore, as well. It was just a matter of timing, really.”

The new office at 424 Oak St. in Spring Lake features individual office spaces, a meeting space and room for growth.

“I live on the lakeshore and worked in consulting here for about a decade before coming to The KR Group,” said Bob Barrett, chief information security officer. “I love the area, the businesses and the culture. It’s exciting to have a footprint in Spring Lake with quick access to both our lakeshore and Grand Rapids customers.”

Barrett and Keeler said they are optimistic the new office space will allow for an increase in company growth.

“We have the Grand Rapids office space, but we realized we were outgrowing it,” Barrett said. “Moving forward, we decided we would rather purchase buildings if possible and make investments into the communities.”

The KR Group provides IT services for education, health care and manufacturing clients.

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