Suburban Inns producing HR hospitality conference

Courtesy Suburban Inns

A conference for human resource professionals in the hospitality industry will be held this week at a downtown Grand Rapids hotel.

Hudsonville-based Suburban Inns will host its third annual UnConHR event Thursday, Nov. 11, and Friday, Nov. 12, at the Embassy Suites Downtown Grand Rapids, at 710 Monroe Ave. NW in Grand Rapids.

Tickets, $149, are available here until the day of the event. Out-of-town guests who wish to stay at the hotel during the conference can book a room here.

The inaugural UnConHR conference was held in November 2019 after the Suburban Inns HR team noticed a gap in the professional development arena for HR professionals who work in the hospitality industry.

“A few years ago, my team and I noticed that there weren’t any conferences in the area that focused specifically (on) issues we face in hospitality,” said Jessica Babcock, vice president of HR for Suburban Inns. “Typical HR events had content that was great in theory but rarely applicable to us. So, we decided to create our own.”

The event will cover topics such as the current legal atmosphere of the hospitality industry, staffing challenges and supply chain issues.

“Many times, in hospitality, supervisors and managers rise through the ranks by sheer hard work and dedication, oftentimes without any formal education or training,” Babcock said. “This conference is geared toward these individuals, small businesses who might not have an HR department, students going into hospitality or anyone who thinks they would benefit by hearing from like-minded people.”

The conference is designed to offer “a laid-back environment” and “a safe place to speak openly, ask questions and network,” Suburban Inns said.

More information is at

Suburban Inns 

Founded in 1979, Suburban Inns develops, owns and operates hotels and restaurants in Holland, Grand Rapids and Midland. Its properties include Holiday Inn Express, Holiday Inn, Hampton Inns, Embassy Suites and Hilton Garden Inn. 

Suburban Inns also owns and operates Big E’s and Sharkee’s restaurants at many of its hotels.

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