TV station appoints director of sales


Paul Mack. Courtesy WZZM TV 13

A local TV station has named its new sales leader.

Paul Mack was promoted to director of sales at WZZM TV 13, or 13 On Your Side, the TEGNA-owned ABC affiliate in West Michigan.

WZZM said last week Mack now oversees the sales team and is responsible for the station's broadcast and digital advertising.

“Paul and I have worked together for 16 years, so I’ve seen how he has excelled in every position,” said Janet Mason, president and general manager, WZZM. “He’s a seasoned, customer-focused sales leader, with a long track record of success.”

Mack’s promotion comes after the previous director of sales, Chris Legg, moved on to FOX 17 WXMI.

Mack has been working at WZZM since 2002. He has served as an account executive, regional accounts manager and major accounts sales manager.

“I am excited to accept this new opportunity,” Mack said. “The media landscape is changing rapidly, and I believe that our sales department’s digital and traditional product suite is unmatched in the market.”

He holds a bachelor’s degree in communications from the University of Michigan.

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