VMware invests in software maker


Blue Medora in Grand Rapids makes IT management software. Photo via bluemedora.com

A global leader in cloud infrastructure and business mobility has made a Series A investment in a local software maker.

Blue Medora in Grand Rapids, a maker of IT management software, today named Palo Alto, Calif.-based VMware as an investor in its $4.6-million financing round that closed in late June.

Software for VMware

VMware’s investment will go toward accelerating development of Blue Medora’s software offerings, which support the functionality of VMware's cloud management suite, vRealize.

Blue Medora has worked on providing software to support VMware’s cloud management platform for nearly two years.

“Through our relationship with VMware, we work to help further reduce operational constraints for IT professionals, as well as help minimize capital costs for our mutual customers’ technology infrastructures,” said Nathan Owen, CEO, Blue Medora.

The VMware vRealize Suite provides the automated delivery and management of infrastructure and applications with built-in features such as dashboards, predictive analytics and integrated models to import cost and usage meters.

Ajay Singh, VP and GM of Management Suites at VMware, said Blue Medora’s software offerings complement VMware vRealize Suite.

“Simultaneously managing virtualized and hybrid cloud-based workloads together is among the leading challenges facing IT professionals today,” Singh said. “(Blue Medora’s solutions . . . help customers promote automated IT operations management, performance and availability monitoring of hybrid workloads.”

The investor

VMware provides a number of products and services based on its virtualization software to simplify "IT complexity" across the data center, cloud and mobile devices.

The company reported revenues for the second quarter of 2015 of $1.52 billion, which was an increase of 4 percent from the second quarter of 2014, according to a July 21 earnings report. For the year ended Dec. 31, 2014, VMware reported revenue of roughly $6 billion, which was up from $5.2 billion for the year ended Dec. 31, 2013, according to the company’s latest 10-K, filed on Feb. 26.

VMware has more than 500,000 customers and 75,000 partners throughout the world, with offices in the U.S., Europe, Asia Pacific, Middle East, Africa, Canada and Latin America.

Blue Medora growth

The Series A round also included investment from Michigan eLab. Combined with a previous $1.25-million seed round in 2013 by Grand Angels and Start Garden, Blue Medora has raised nearly $6 million.

The company has more than doubled its staff from less than 20 individuals to roughly 50 software developers, quality assurance engineers and sales and marketing professionals. Blue Medora recently hired a VP of global sales to build on the company’s international footprint.

Blue Medora has also increased its sales by roughly four times and its presence in several markets during the first half of 2015: Europe, Middle East, Africa and Asia Pacific.

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