VMware resells startup’s software


Blue Medora in Grand Rapids makes IT management software. Photo via bluemedora.com

A global leader in virtualization software for the IT industry has agreed to resell software made by a local startup.

Grand Rapids-based Blue Medora said yesterday that is has signed an agreement with VMware, allowing VMware to resell Blue Medora's IT management software packs that extend VMware’s vRealize Operations platform.

“This agreement further intensifies our partnership and mutual goal of reducing the operational and capital costs of managing enterprise systems,” said Nathan Owen, CEO, Blue Medora.

Owen added that the reseller deal "builds upon the developing partnership between the two companies," which is "underscored" by VMware’s involvement in Blue Medora’s $4.6-million Series A financing round last August.

The software

The Blue Medora IT management software packs allow users to monitor their entire environments, moving past the virtual layer of their infrastructures and showing a comprehensive view of the entire IT stack.

This level of data management will be available whenever Blue Medora’s packs are used, including with any third-party cloud service providers.

The management packs are fully optimized for VMware vRealize Operations 6.x systems and provide insight into the health, availability, performance, capacity and relationships of the network and infrastructure of VMWare vSphere.

Blue Medora

Founded in 2008, Blue Medora’s IT management software portfolio ties together data from virtualized and cloud-based databases, applications and services with the underlying network to create a unified view of the infrastructure.

Blue Medora’s products allow IT administrator teams to work collaboratively on the infrastructure to avoid downtime, while resolving performance problems and to make predictions based on advanced analytics.


Palo Alto, California-based VMware, founded in 1998, employs more than 18,000 people worldwide and services 500,000 organizations across all industries.

In 2014, VMware reported earnings of $6.04 billion.

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