Web development firm moves into downtown


The Grand Rapids Furniture Campus is located in northwest Grand Rapids. Courtesy The C2 Group

A recently purchased web development firm has moved from a suburb to downtown to accommodate growth.

The C2 Group said yesterday that it has moved its operations from a 5,188-square-foot office in Grandville to a 7,185 square foot, first-floor suite at the Grand Rapids Furniture Campus, at 560 5th St. NW.

C2 is a custom software, design and web applications provider.

The new location and open floor plan are expected to “support more collaboration” and “effective communication” between C2 teams.

Rockford Construction in Grand Rapids owns the building and built out the space.

C2 will host a public open house of the space on Nov. 18 at 5:30 p.m.

New ownership

Michael Kunzler purchased the 26-year-old firm, which was founded in 1989 in Holland as Videa, in April.

He was formerly the firm’s director of client solutions for the past seven years, and he has nearly 20 years of marketing communications experience.

Since purchasing the firm, Kunzler, now its managing partner, has begun instituting significant changes aimed at growth.

Expected growth

The firm, which serves a national client base, including higher education, consumer goods, manufacturing, municipalities and associations, said it has seen “consistent” annual sales growth of more than 20 percent.

To accommodate client growth, C2 expects to grow its 27-member team by 30 percent in 2016.

The company noted its “work-life balance” and “competitive pay” as employee drivers.

Part of the firm’s compensation package includes retirement matching, paid parental leave, relocation opportunities and remote working.

Location and space

“Our new downtown office provides us with a contemporary environment and space for continued growth,” Kunzler said.

He added that the space “reflects the craftsmanship and energy our team puts forward every day.”

The west side has become home to a handful of creative and tech firms, including Mindscape and OST.

“It’s long overdue that we formally join the budding creative and interactive scene in Grand Rapids’ urban core,” Kunzler said.

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