Whirlpool appoints VP


Holger Gottstein. Courtesy Whirlpool Corporation

An appliance maker in the region has appointed a new head of strategy and business development.

Benton Harbor-based Whirlpool Corporation said last month it hired Holger Gottstein as senior vice president of strategy and business development and as a member of the company’s executive committee, effective Jan. 1.

Gottstein will be based at Whirlpool’s headquarters in Benton Harbor.

He will lead strategy and business planning processes for Whirlpool, including mergers and acquisitions, new business development and other initiatives. He will work across the organization, partnering with others to “push the company’s digital consumer journey forward,” Whirlpool said.

“We’re pleased to have Holger join Whirlpool Corporation, bringing his decades of experience to our organization during an important time in our digital transformation journey,” said Marc Bitzer, chair and CEO, Whirlpool. “We’re constantly looking for ways to improve life in the home. Part of that includes aligning ourselves with relevant partners to ensure Whirlpool Corporation remains at the forefront of digital innovation for consumers.”

Gottstein said he is “thrilled” to open a new chapter in his professional life at Whirlpool.

“Whirlpool Corporation is known as an industry leader, producing innovative products that make a difference in the lives of people around the world. I’m anxious to start contributing to that longstanding tradition,” he said.

Previously, Gottstein served as managing director and senior partner at Boston Consulting Group in San Francisco, where he held various leadership roles across Europe, Asia, and North America in the consumer and retail practice. He brings “extensive expertise” in digital and direct-to-consumer strategies, mergers, acquisitions, divestitures and performance improvement, according to Whirlpool.

Gottstein holds an MBA from the Kellogg School of Management at Northwestern University, as well as a master’s degree in international business and cultural studies from the University of Passau in Germany.

Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a global home appliance company with 92,000 employees and 65 manufacturing and technology research centers.

The company markets numerous brands: Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names.

It reported 2018 sales of about $21 billion.

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