Whirlpool hires regional president


Gilles Morel. Courtesy Whirlpool Corporation

Whirlpool Corporation has named a new president for one of its overseas regions.

The Benton Harbor-based appliance maker appointed Gilles Morel as president of the Europe, Middle East and Africa Region, or EMEA, and EVP, according to the company last month.

On April 1, Morel will assume leadership of the EMEA region headquartered in Milan with about 22,000 employees, a sales presence in more than 30 countries and 14 manufacturing sites in seven countries.

He will report directly to Marc Bitzer, the chair and CEO of Whirlpool Corporation.

“Gilles brings strong leadership skills, exceptional P&L ownership and a very good understanding of the European marketplace to our EMEA team,” Bitzer said.

“We look forward to seeing our EMEA business return to profitability and long-term value creation under his leadership.”

Morel said he looks forward to “building on the great work already in place” within Whirlpool’s EMEA region.

“The industry throughout the EMEA region remains strong, and I am fully committed to ensuring that we continue to lead and remain at the forefront of meaningful innovation,” Morel said.

Morel brings more than 25 years of experience in the consumer goods industry leading sales, operations, marketing, manufacturing, procurement and research and development, including several regional leadership roles.

He currently holds the role of regional CEO for northern and central Europe at Savencia Fromage & Dairy, overseeing 14 countries, including Germany, and the regions of central Europe, Benelux and the Nordics.

Previously, he served in numerous regional leadership roles at Mars, Inc., most recently as regional president, Europe and Eurasia.

He holds a master’s degree in international food industry management from ESSEC International Business School.


Whirlpool Corporation (NYSE: WHR) is an appliance manufacturer with 92,000 employees and 70 manufacturing and technology research centers around the world.

The company markets numerous brands: Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names.

It reported 2017 sales of $21 billion.

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