Benton Harbor-based Whirlpool Corporation is a global maker of household appliances. Photo via fb.com
Disney is putting Whirlpool brand appliances in its Florida and California resorts and partnering with the brand on digital content.
The Whirlpool brand of Benton Harbor-based Whirlpool Corporation will be the official kitchen and laundry appliance brand of Walt Disney World Resort in Lake Buena Vista, Florida and Disneyland Resort in Anaheim, California.
Whirlpool appliances will also be used to outfit the culinary stage for cooking demonstrations at the Epcot International Food & Wine Festival at Walt Disney World Resort and the Disney California Adventure Food & Wine Festival at Disneyland Resort.
In addition, Whirlpool “will align with Disney Digital Network” to create custom food- and cooking-based content throughout Disney’s family of digital networks.
“As one of the world’s most-beloved brands, Disney offers the perfect platform for our leading brands to better connect with consumers across the country,” said Rob Sundy, senior director of brands for Whirlpool Corporation, North American Region. “We look forward to bringing our purposeful innovation to these iconic Disney destinations.”
Carlos Castro, VP of Disney Corporate Alliances, said Disney is pleased to partner with a “household name” such as Whirlpool.
“Introducing Whirlpool’s thoughtfully designed appliances into our Disney Vacation Club properties will give guests the perfect opportunity to experience Whirlpool products first-hand,” Castro said.
The Whirlpool brand’s refrigerators, dishwashers, ovens, cooktops, microwave ovens, clothes washers and clothes dryers will have a presence in select Disney Vacation Club Villas at the two resorts.
One-bedroom or larger accommodations at Disney Vacation Club properties include full kitchens and clothes washers and dryers.
Whirlpool Corporation (NYSE: WHR) is an appliance manufacturer with 92,000 employees and 70 manufacturing and technology research centers around the world.
The company markets the brands Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names.
The company reported 2017 sales of $21 billion.