Wolverine Worldwide appoints brand president


Tom Kennedy. Courtesy Wolverine Worldwide

Wolverine Worldwide has appointed a new president to lead one of its brands.

The Rockford-based footwear and apparel maker said yesterday Tom Kennedy has been named to the leadership position at Sperry, effective immediately.

He will report to Richie Woodworth, president of the Wolverine Boston Group.

Kennedy will be responsible for accelerating Sperry’s migration to a global “head-to-toe” lifestyle brand.

Blake Krueger, Wolverine Worldwide's chairman, CEO and president, said Kennedy brings many years of experience in product development, merchandising strategy and business management to the role.

Woodworth added Kennedy is “uniquely qualified to energize and accelerate Sperry's global growth initiatives across all areas of the business.”

“Tom is a seasoned leader that drives growth through consumer-led product line innovations and merchandising strategies,” Woodworth said.

Kennedy's background

Kennedy joined Wolverine Worldwide a year ago as president of apparel and accessories.

During his tenure with Wolverine, he has overseen all apparel and accessories initiatives for the company’s entire family of global lifestyle and performance brands, including Sperry, Saucony, Wolverine and Merrell.

Kennedy has more than 20 years of experience in the retail and apparel industries, including with Fossil, Pacific Sunwear, Nike, Old Navy and Gap.

He holds a bachelor’s degree from King’s College.

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