A “consumer-centric” executive has been tapped to lead one of Wolverine Worldwide’s brand groups.
Wolverine Worldwide said this week that it has appointed Mike Jeppesen — who already serves as president of the company’s Global Operations Group — to an expanded role as president of the Wolverine Heritage Group.
The Heritage Group consists of the Bates, Harley-Davidson and HyTest brands.
Jeppesen succeeds Ted Gedra, who recently retired from the company after 30 years.
He will report directly to Blake Krueger, Wolverine's chairman, CEO and president.
Krueger said Jeppesen is a “strategic leader,” with a “proven record of success” at Wolverine and across the industry.
"He is uniquely suited for this position, and I couldn't be more excited for his expanded role at the company and the leadership he'll provide to the Wolverine Heritage Group,” Krueger said.
Jeppesen joined Wolverine Worldwide in 2012 as president of the Global Operations Group.
Previously, he held a variety of senior leadership roles at Collective Brands, Coach, Adidas and ECCO.
Jeppesen attended Cranfield University’s School of Management, according to LinkedIn.