Wolverine Worldwide unboxes Mega Sample Sale


Wolverine Worlwide’s Mega Sample Sale at its Rockford headquarters is a fundraiser for Heart of West Michigan United Way. Courtesy Wolverine Worldwide

Imagine getting lost in an annual shoe sale so big, it features 14,000 pairs of shoes.

Wolverine Worldwide’s third annual Mega Sample Sale will be tomorrow from 11 a.m.-7 p.m. at Wolverine’s headquarters in Rockford, at 9341 Courtland Dr. NE.

The event will also feature more than 3,000 pieces of apparel.

Nonprofit fundraiser

The Mega Sample Sale is for charity, and all proceeds from the day will go to Heart of West Michigan United Way.

Last year, the event raised about $160,000.


Shoe prices will range from $10-$25, and apparel prices will range from $15-$35. The prices are 60-80 percent less than retail prices.

The sale will have footwear for all ages, with a range of sizes.

The Mega Sample Sale will feature 16 brands, such as Bates, Cat Footwear, Chaco, Cushe, Harley Davidson, Hush Puppies, Merrell, Patagonia and Wolverine.

“This sale is an amazing opportunity for customers to be able to give back to the West Michigan community, while enjoying incredible discounts on footwear and apparel for their entire family,” said Michael Bohnsack, national sales director for Hush Puppies.

Volunteer support

Volunteers have spent about 1,000 hours preparing for the event, said Julie Townsend, a Wolverine Worldwide social responsibility analyst.

Townsend said with numbers like that, this year’s event would be the biggest Mega Sample Sale the company had ever seen.

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