X-Rite appoints president


Ondrej Kruk. Courtesy X-Rite

A local color-management company has named a new president to lead the company and a subsidiary.

Grand Rapids-based X-Rite, which was acquired by Washington, D.C.-based Danaher Corporation in 2012, said today it appointed Ondrej Kruk, a former executive at Danaher business Alltec, to the role of president at X-Rite and its subsidiary Pantone.

Kruk, who is based in Grand Rapids, began his new role last month.

He was hired to lead the “continued expansion” of Pantone’s and X-Rite’s product and solutions portfolios, according to X-Rite.

“Ondrej is a proven Danaher leader with experience growing technology companies and working with global customers,” said Joakim Weidemanis, EVP, Danaher.

Kruk said he’s “excited” to carry forward the company’s “legacy of innovation.”

“Pantone's and X-Rite’s latest developments go beyond color, enabling customers to advance the creation, communication and delivery of color and appearance as they transition to digital processes and use more complex materials,” Kruk said.


For the past three years, Kruk was general manager of Alltec, a Danaher business offering laser-marking and engraving technology under the Alltec and FOBA brands.

Kruk has also held numerous management roles at Videojet, a coding, marking and variable data printing solutions company.

He earned an M.B.A. from Harvard Business School and graduated from the University of Economics in Prague with a master’s degree in economics.

Kruk has lived, studied and worked in several European countries, Latin America and the U.S.

He is fluent in Czech, English, German and Spanish.


Founded in 1958, X-Rite is a company that specializes in the science and technology of color and appearance.

Along with its subsidiary Pantone, X-Rite employs more than 800 people in 11 countries.

In addition to its Grand Rapids corporate headquarters, the company has regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia and the Americas.

X-Rite offers solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve the management and communication of color and appearance throughout their processes.


Pantone provides “the universal language of color” that enables brands and manufacturers to make color decisions through all stages of the workflow.

Pantone offers color systems, “color intelligence” and color consulting services, as well as B2B licensing of its colors.

Additionally, the Pantone Color Institute provides brand identity consulting and custom color services, as well as trend forecasting, including its annual Color of the Year announcement, “Fashion Color Trend” reports, forecast publications and more.

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