A screen shot of X-Rite's ColorTRUE image color-matching app for mobile displays. Photo via itunes.apple.com
The color-management company X-Rite has developed a mobile app to help creative professionals optimize the color of images on mobile devices.
Grand Rapids-based X-Rite said last month that it has released the free ColorTRUE app for Apple iOS and Google Android devices.
The app allows users such as designers and photographers to calibrate images on their mobile devices to match the professional-level color configuration on their desktops or laptops.
X-Rite said professionals can, for instance, use the app to show their portfolios to prospective customers and soft proof an image before a final run.
ColorTRUE creates a custom display profile for iOS and Android mobile devices using a companion X-Rite measurement device.
The user places the connected device on their tablet or smartphone when prompted, and the measurement process begins automatically.
The display profile is applied to all images in the ColorTRUE image gallery, allowing the user to color match to a desktop reference monitor or other color-managed monitors.
“Tablets have become increasingly important in imaging workflows and getting accurate color on the mobile device is now as critical as it is on the desktop,” said Steve Rankin, product manager at X-Rite. “ColorTRUE delivers color accuracy at the level X-Rite customers expect, while maintaining the speed and simplicity of use necessary in the mobile environment.”
The ColorTRUE image gallery features several tools for image optimization: ambient light compression, print simulation, white point, International Color Consortium profile and a before and after viewing feature.
“ColorTRUE gives me the confidence that what I'm seeing on my iPad will match the corrections that I've made on my professional i1Display calibrated and profiled desktop displays,” said George Jardine, a photographer, artist, educator and member of X-Rite’s Coloratti.
"Ecosystem of color-managed apps"
With the launch of ColorTRUE, X-Rite is also rolling out its ColorTRUE Aware partner program.
X-Rite said that iOS and Android operating systems don't have "system wide color-management capabilities," which means each app must apply color profiles independently.
X-Rite plans to release a software developers kit, or SDK, that will allow third party app developers access to the ColorTRUE profile, allowing them to deliver color management within their apps.
The company said that ColorTRUE users would have confidence that any third-party app — such as image editing or viewing, inline production approval or creative sketching for proof of concept — is color managed whenever they see the ColorTRUE Aware logo.
“Our goal is to enable app developers and help create an ecosystem of color-managed apps," Rankin said. "We encourage all app developers where color is important to their users to contact us and learn more about our ColorTRUE Aware partner program."