Zondervan launches new nonfiction imprint


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The leading Bible publisher and provider has something new to share.

Zondervan has launched Zondervan Thrive, a nonfiction imprint that focuses on such categories as personal development, fulfillment, health and wellness, self-care, marriage and family, abuse/trauma, anxiety and personality typologies.

"We live in a world of rapid change, escalating technological advances, demands for higher skills, and a fresh, entrepreneurial spirit. As a result, many people are perpetually overwhelmed, and they are hungry for information that can sustain them," said David Morris, vice president and publisher. "But too many self-help books lack a faith perspective — and too few Christian books offer specialized help. Zondervan Thrive is our latest venture in visionary publishing, as we respond to the needs of today's readers by closing the gap between practical and spiritual knowledge."

Zondervan Thrive will release the titles in 2020. The imprints will be authored by psychologists, physicians, practitioners, journalists, academics and researchers.

The authors are Enneagram teacher Christopher L. Heuertz (the Enneagram of Belonging), artificial intelligence expert Dr. Jason Thacker (The Age of Al) and parenting authorities Amy Elizabeth Olrick and Jeffrey Olrick, Ph.D. (The 6 Needs of Every Child).

Zondervan Thrive is expected to release approximately 10 titles annually.

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