Lambert, a public relations, investor relations and integrated communications agency, said Paige Wirth has joined the company as senior director.
In this newly created agency position, Wirth is responsible for expanding Lambert’s marketing and content strategy service capabilities.
“I’m excited to welcome Paige to our team, as her depth and breadth of marketing experience significantly strengthens our capabilities and commitment to providing our clients with integrated communications support,” said Lambert CEO Michelle Olson, APR. “Our growing client base will benefit from her expertise driving complex, multimillion-dollar national marketing campaigns across multiple platforms.”
Based in the agency’s Grand Rapids office, Wirth will expand Lambert’s marketing as a service offering and maximize current firm capabilities in market research, digital marketing and creative design. The firm’s investment in building its marketing service line bolsters its strategic and holistic approach to exceed client expectations now and into the future.
Wirth joins Lambert with more than 10 years of experience leading and executing product launches, integrated marketing campaigns and strategic brand initiatives during her tenure with global creative agencies and other public-private organizations.
She most recently served as director of marketing for the Michigan Economic Development Corporation, leading a multidisciplinary team in the execution of advertising, content marketing, digital marketing, sponsorships, experiential marketing and more. Before that, she spent five years at the marketing firm Anthem Worldwide (now SGK), working on the Kellogg’s account portfolio. She also held positions with Refuel, a national media and marketing services agency.
Wirth earned her bachelor’s degree in integrated public relations and advertising from Central Michigan University.
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