ADA — Alticor Inc. entered its 57th market March 14 with the opening of Amway Russia, headquartered in Moscow.

The company said it plans to introduce Amway products to Russian consumers a few at a time so consumers will gradually become familiar with its entire range of products, from Artistry cosmetics to multi-purpose home care products.

Claus Joensson was tapped to serve as Amway Russia country manager. Joensson said the Russian people “have embraced free enterprise and direct selling with great enthusiasm.”

Initially, three product selection centers in Moscow and one in Nizhni Novgorod will serve the Amway Russia sales force. The company expects to expand to other cities and regions of the Russian Federation in the near future.