GRAND RAPIDS—DP Fox Ventures LLC is adding its fourth dealership to its Fox Motor Group. The company will open Fox Mitsubishi at 2535 28th Street SE this week, having recently bought the dealership from Dale Baker.
Fox Mitsubishi will offer a full line of cars and sports-utility vehicles, along with a complete parts and service department.
“In selecting the first full-line brand for the Fox Motor Group, we sought a company with a track record of reliability and performance across all models. In Mitsubishi, we are confident we have found just that brand,” said Dan DeVos, president and CEO of DP Fox.
This is the second major expansion for Fox Motors this year. In January, the firm bought the Dale Baker Hyundai-Isuzu dealership at 3060 Broadmoor SE. In January 2000, DP Fox bought Keenan Saab, and then moved Fox Saab to the Broadmoor site last January.
DP Fox has renovated the Fox Mitsubishi sales and showroom areas.. The company now has an inventory of over 500 vehicles and a staff of 55 employees at the two locations.
DeVos added he does not expect to add any other vehicle lines to the Fox Motor Group in the immediate future.