Macys To Replace Marshall Fields


    GRAND RAPIDS — Marshall Field’s is on the way out. Macy’s is on the way in.

    The two Marshall Field’s stores in Grand Rapids — at Woodland Shopping Center and RiverTown Crossing Mall — will be converted to Macy’s next fall, along with 60 other Marshall Field’s stores in eight states. The change is part of a merger completed Aug. 30 between May Department Stores Co. and Federated Department Stores Inc.

    Federated also plans to sell The Bridal Group, which includes David’s Bridal in Centerpointe Mall.

    “We have great respect for the legacy and traditions of Marshall Field’s, and we carefully researched customer preferences before making this decision,” said Terry J. Lundgren, Federated’s chairman, president and chief executive officer. “While the store’s name will change, much of what customers love will stay the same, including Marshall Field’s traditions and its outstanding record of community and charitable giving.”

    Lundgren said that Federated will begin buying goods for Macy’s this October so that they will be in place during the third quarter of 2006.

    “From a shopping standpoint, customers will have the best of both worlds,” Lundgren said. “They will continue to benefit from regional buying that remains attuned to local preferences and styles, plus enjoy the distinctive merchandise and shopping experience that’s part of the Macy’s brand.”

    At least two May private brands — Karen Scott and John Ashford — will be offered in the new Macy’s. Other May locations throughout the country also will be converted to Macy’s or closed and reopened as Bloomingdale’s. Federated has not yet made a decision about the Lord & Taylor division.

    May Department Stores Co. headquarters in St. Louis will be phased out beginning in March 2006. Federated has pledged not to eliminate any jobs before then.

    “To better serve our customers in this highly competitive retailing environment, we must concentrate our best national brands and reduce costs,” Lundgren said. “We believe that continuing to build Macy’s and Bloomingdale’s will increase profitability.”    

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