GRANDVILLE — The real estate profession touts “location, location, location” as its battle cry, but it’s unusual for a business owner to listen to that pitch from someone other than his real estate broker.
But that’s what Jack Lutke, owner of Commercial Leasing Inc., did recently when deciding on a new office location.
The firm, which provides flexible financing options for the purchase or lease of business equipment in industries such as manufacturing, transportation, construction, printing and communication, had outgrown its former location at 400 Ann St. NW, in Grand Rapids.
Lutke, who personally recruited his six-person staff, decided that the new location should benefit his own employees, as well as his customers.
So in mid-April he moved the business to 4565 Wilson Ave. SW, Suite 3, in Grandville. The location is directly west of RiverTown Crossings.
But it wasn’t the shopping that drew Commercial Leasing.
“Many of our employees live in the vicinity of Grandville and the drive to the Ann Street location added stress and required too much time,” said Lutke, who understands the point quite well. His home is in West Olive, which is just north of Holland.
Lutke is a former senior vice president of First Michigan Bank who said he knows the value of employee happiness. He said moving is just one way of showing his staff that he appreciates their input.
The new location has other attractive aspects, which directly affect customers as well. It also is more convenient for many of Commercial Leasing’s customers because it has easy access to the highway, and it will offer more privacy for employees who are discussing financial needs with business customers.
“Each staff member will now have private offices in which to conduct business with clients. At the Ann Street location, the environment used a more open concept with cubicles, which hampered communication,” he said.