Picked A Superior Diversity Firm


    MARNE — Superior Environmental Corp. reports learning recently that DiversityBusiness.com has named it one of the top diversity-owned firms in Michigan — and the only Top 50 company in this community.

    Superior is an engineering and consulting firm that does comprehensive land assessments for construction in government plus the utility, manufacturing, petroleum, chemical, real estate and transportation industries.

    It also assists clients with environmental compliance.

    Superior ranks 34th in what’s called the “Div50” list that is comprised of privately held technology, manufacturing and service firms owned by women, blacks, Hispanics, Asians, American Indians and other minorities.

    The site updates the list annually.

    Superior’s chairwoman — and one of its 1998 founders — is Vaughn Quince.

    During her tenure, the firm has expanded its footprint to include offices in Hartford, Conn., Indianapolis, Springfield and Rockford, Ill., and in Detroit and Bay City.

    The diversity business Web site claims to be the nation’s leading multicultural business-to-business online portal that links large organizational buyers to multicultural suppliers.

    According to Kenton Clark, CEO the firm that founded the diversity Web site, the site’s goal is to challenge a prevalent assumption that diversity-owned businesses are small and rare, and to show the importance of using diversity-owned suppliers.

    Clark said diversity-owned businesses currently contribute more than $1.4 trillion in sales to the U.S. economy.

    The growth of that contribution results in part from experiences such as those of Superior.

    The firm last year was certified by the Michigan Women’s Business Council as a bona fide Women’s Business Enterprise (WBE) and its certification was renewed last week. The council is an affiliate of the Women’s Business Enterprise National Council.

    Quince said the notion of seeking WBE certification — a process that entails an audit of corporate documents, customer contracts and staffing, plus an on-site visit and lengthy interviews — didn’t seem important until Superior happened to begin doing business with a global enterprise.

    The company advised Superior that it had a significant interested in working with WBE firms.

    Accordingly, Superior began completing applications for the certification.

    In the process, Quince indicated, the firm discovered that some of its other customers also had an interest in doing business with firms possessing WBE certification.

    Quince said Superior’s decision to formally certify itself as a WBE now is part of the company’s strategy to team with major private and government prime contractors who bid longer-term and zone-type federal, state and local government projects.

    The company expects to subcontract services to companies and prime contractors who have WBE requirements or targets as part of private sector purchasing requirements.

    In addition to Vaughn Quince, Superior’s principals are Jack Quince, president, Scott Miller, senior vice president for operations, and Bob Clark, CFO.

    More information on the company is available at its Web site,


    , or by calling (800) 669-0699.    

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