HOLLAND — The office chairs that kept Simon, Paula and Randy comfortable as they judged competitors vying to become the next “American Idol” are now on the market in North America.
Holland-based Trendway Corp. next months starts full production of its new line of Xantos office seating. The three judges used Xantos prototypes during the highly popular Fox television series.
Trendway gave the chairs their debut — previously viewed primarily from the back on television — last week at NeoCon and now hopes to build on the visibility the television show generated.
“The fact that the Xantos executive office chair was featured on this unbelievably popular program has been wonderful,” said Brad Fritz, seating business unit manager for Trendway.
“The chair (was) formally introduced to the North American market at NeoCon, yet it has already been seen by millions of people. It has been great exposure for us.”
Xantos is a product from the joint venture Trendway launched last year with European seating maker Interstuhl.
Trendway exhibited Xantos chairs last week that were autographed by American Idol judges Simon Cowell, Paula Abdul and Randy Jackson. The chairs are being used for charity drawings in West Michigan, Chicago and Los Angeles.
Production begins in July in Holland, Fritz said.
The chair is targeted at the executive and high-end management customer, starting at a base price of $1,100 and featuring three back heights and a variety of colors.