X-Rite Tabs Ferrara As New President


    GRANDVILLE — X-Rite Inc. announced Wednesday the appointment of Michael C. Ferrara as company president and COO.

    Current president and CEO Rich Cook will retain the position of CEO with direct responsibility for corporate strategy and business and product development.

    Ferrara will oversee X-Rite’s day-to-day operations, maintaining a focus on sales growth, profitability, market expansion and customer service.

    Ferrara’s background includes assisting Fortune 500 companies in developing global business strategies, as well as worldwide profit/loss reporting responsibilities. Most recently, he served as CEO of Marine Optical Group, a global eyewear design and marketing company.

    He previously served as the CEO of N.I. World Trade, an international marketing and distribution company. He also held several top management positions during his 17-year stint with Westinghouse Electric Corp. in general management, sales and marketing.

    Ferrara has a B.S. degree in electrical engineering from Villanova University in Philadelphia.

    He will relocate from Boston to the Grand Rapids area, and expects to begin work at X-Rite early this month.

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